5 Secrets for Getting Big Dollars from Big Brands
January 2, 2013
5 Secrets for Getting Big Dollars from Big Brands
For many reasons, I've recently been spending a lot more time with startups that are building innovation for brand marketers. Since I spent 6 years as a brand guy at Procter & Gamble, then another 7 years as a leader as a global digital advertising agency, I seem to have picked up a few lessons about how to work with big brands. So I recently decided to share some tips with the wider world in a larger platform than this blog.

Today you can head over to iMedia Connection and read up on my "5 Secrets for Getting Big Brand Dollars from Big Brands". Hopefully these tips will help marketing-related startups get deeper insights into their customers to bring forward win-win solutions. Read on...

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