Bob Gilbreath has spent his career successfully practicing research-driven innovation with some of the largest and newest companies in the world.
He began his career at Procter & Gamble in the new products team that launched Febreze and Swiffer. Bob led new product launches on Tide that led to record share, then went on to lead multiple new products on Mr. Clean, including Magic Eraser, which helped the brand nearly triple sales in one year. He was named one of the Top 50 marketers of 2004 by Advertising Age. [/one_half]
Bob went on to become a partner at a growing digital agency, Bridge Worldwide, leading the Account, Strategy and New Business teams that grew revenue 4x in 5 years. He advised companies such as P&G, Samsung, J&J, MasterCard, and Red Bull. Bridge was purchased by WPP and Bob was named Chief Strategy Officer of Possible Worldwide, a new global digital business with over 20 offices around the world.
Bob developed the MVC Test in 2011 while serving as Entrepreneur in Residence at CincyTech, a public/private venture capital investment group focused on creating successful new startups in Southwest Ohio. His work evaluating and coaching startups led to his need for a fast, low-cost way to bring customer feedback into the process. Since no research solution existed in the market for startups, Bob decided to create his own solution–the Minimum Viable Concept Test.
He is also the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill, 2009). In this award-winning book, Bob lays out a new model for business and marketing based on adding value rather than buying interruptions. His writing has been featured in Adweek and Entrepreneur, he has spoken at Harvard Business School, Google, the Cannes Lions Advertising Festival, and has appeared on ABC News. Bob was named one of the iMedia 25 internet marketers and innovators in 2010. He is a recurring mentor at The Brandery accelerator, and an advisor and investor in companies such as Fooducate and Whynatte.
Bob received his MBA from the NYU/Stern School of Business, and his BA in Economics from Duke University. His wife, Stephanie, is also an entrepreneur–she is the founder of Sewn, a modern sewing studio retail concept in Cincinnati. Together they have two daughters who are already planning their first businesses.