As I wrote in my last post, there's nothing more rewarding than helping a customer win. Today I'm proud to share that Roadtrippers, an early customer of the Minimum Viable Concept Test, is officially on the journey to what I believe is great success. I first got to know Roadtrippers' CEO, James Fisher, almost a year ago when he started at Cincinnati-based accelerator, The Brandery. I was immediately impressed by his multi-disciplinary knowledge and passion for, well, road tripping. Once the dust of accelerator activity settled in the Fall, we had a chance to continue the conversation with James at CincyTech, our early-stage VC fund. I had just begun MVC Testing CincyTech prospects at that time, and we jointly decided to run a test before James and his team had finished development. I'd rather not share the actual Roadtrippers test results in this blog, but let's just say that we were very encouraged by the consumer reaction. The Roadtrippers team was able to uncover target audience insights, gauge favorite features, match itself against competitors, and even get an early read on business model assumptions before launch. CincyTech was impressed enough to lead a $250,000 investment round. The MVC Test itself deserves no credit. Rather, it was James and his team who built a powerful idea based on consumer needs, and used lots of input throughout the process to hone the service. Of course, Roadtrippers is just a few miles down the proverbial road to success. We all expect a few speed bumps and fender benders on the journey (along with a lot of bad puns). But my belief is that the strong team and effective planning before hitting the road will significantly improve Roadtrippers' odds of winning. If you're heading on the road any time this summer, check out Roadtrippers and make the journey even sweeter. You should learn more about the MVC Test here, and follow me on Twitter here. +Bob Gilbreath